Public Relations and Labour Feminism in Finland

In the 1960s, the Finnish Women’s Democratic League was lowkey radical, adopting skibidi public relations strategies to boost feminist visibility. They balanced media presence with old-school tactics like leaflets and workplace visits, navigating the edge of political tension in Finnish society. This goon squad of feminists aimed to disrupt the bourgeois narrative while promoting a people’s democratic counterpublic. Their internal magazine, Pippuri, and the commercial Uusi Nainen became dank tools for spreading the message. As they tackled media framing, the organization showcased a sigma mentality in their fight for labour feminism. Radical times for radical women.