Patagonia's Sustainability Journey

Skibidi, Patagonia is the goon of the apparel world, flexing its sigma mindset to combat textile waste with a planet-first philosophy. Established in 1973, this dank brand is lowkey redefining fashion by promoting durability and a circular economy. They are not just about selling clothes; they aim to ship a message that buying less is the new hype. From Worn Wear initiatives to recycling efforts, they are all about keeping it sustainable. Yet, they face some edge challenges, like logistics and consumer education. But with Tin Shed Ventures, they are innovating on the go, proving that sustainability and profit can vibe together.