Patagonia's Sustainable Impact

Skibidi, Patagonia is the goon of sustainable fashion, lowkey redefining the game since 1973. With a planet-first edge, they are all about buying less and choosing durability over the throwaway culture. Their Worn Wear program is dank, pushing for repair and resale instead of landfill-bound textiles. But it is not all smooth sailing; they face recycling hurdles and consumer education challenges. Still, they are sigma, investing in startups through Tin Shed Ventures to boost eco-friendly tech. With campaigns like 'Do Not Buy This Jacket,' they ship sustainability while keeping profits afloat, showing the industry that being green can be the new black.